Big Hairy Audacious Goals

Yes this is a thing!

A Big Hairy Audacious Goal (BHAG) is a clear and compelling long-term goal that seems unreasonable and slightly out of reach but is believed to be achievable with persistent effort and dedication.

BHAGs are important because they unify people and inspire them to work towards a common vision.

They act as a north star for companies, guiding them towards their long-term objectives.

BHAGs are typically set for at least ten years and require both long-term building and a sense of urgency.